Theme:
Targeting Teens
Collection:
Young Smokers
Published:
1940
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The score is love at first light when Betty Petty serves up that new cigarette delight- Flavor-rich Old Golds!, You get a thrill or we pay the bill (twice).
Comments:
“Double your money back… if it isn’t the finest cigarette you ever tasted!” With such a guarantee, Old Golds must be very confident in their product. For young smokers who are still trying to find their brand, such a promise will make them more inclined to try Old Golds when they are first exploring cigarettes because it comes with less risk than other brands.
Keywords:
Athlete, College, Female, Health, Youth
