Theme:
Targeting Teens
Collection:
Young Smokers
Published:
2009
Brand:
Kiss
Manufacturer:
Russian
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The Kiss ads seem to be directed primarily towards preadolescent girls. The bright pink and purple catches the eye. The girl featured seems to be very young and the way she is eating her lollipop, with such glee and mouth wide open, is also very childlike. Children know how delicious a lollipop or ice cream is and may assume they are very similar to smoking cigarettes according to this ad, which tempts them to try these cigarettes.
