Theme:
Targeting Teens
Collection:
School Days
Published:
1936
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
For a liberal education in cigarette enjoyment try a pack of Double-mellow Old Golds. They'll pass all exams like an honor student! Because they are made of 100% of prize crop tobaccos Don't flunk in your cigarette pleasure! Graduate now to this double-mellow, factory-fresh cigarette. It's the class of 1936!
Comments:
This ad, which shows only women as the graduating class of ’36, thrives in the current social and political atmosphere, where women are gaining a foothold in many different fields. This ad appeals to women because it shows a mature and intelligent group of college graduate females who all choose Old Golds. Women who desire these qualities can prove they have them by choosing Old Golds.
Keywords:
College, graduate, High school, Women
