• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

School Days – img3835

May 25, 2021 by sutobacco

School Days – img3835
Download image
Theme:
Targeting Teens
Collection:
School Days
Published:
1940
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Introducing Chesterfield's own Graduation Cap. ,Just make your next pack Chesterfields, that's all, and as quick as you can light up, you'll learn the meaning of real mildness and you will this too, Chesterfields are cooler and definitely better-tasting. You get all of the right answers to your smoking pleasure with Chesterfields the busiest cigarette in America.

Comments:

“… the busiest cigarette in America.” I can imagine this would relate to students as they feel like they are busy with school, work and life.

Keywords:

College, Female, High school, Student

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University