Theme:
Targeting Teens
Collection:
School Days
Published:
1947
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Yes we're up on our ABC's
Comments:
The young man featured in this ad appeals to the young and up and coming generation of smokers. He is the ideal image of a successful college male and can be a role model for younger teens who have not yet entered college. He is well-dressed, handsome, and is carrying two books, which suggests he is both social and intelligent. To complete the image, this ideal college student is smoking Chesterfields and putting another pack into his pocket to get him through the rest of his day.
Keywords:
College, Male, school, Youth
