Theme:
Psychological Exploits
Collection:
Sex Sells
Published:
1997
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
What you're looking for.
Comments:
This woman lounges on a couch in a nightclub, devoid of expression. Martini in one hand and cigarette in the other, this woman looks “out of it.” The copy text reads, “What you’re looking for,” and the woman appears to be an easy target for a sexual exploit. Her arms cover her clothing, causing her to appear naked, and she looks as if she can hardly support herself. This advertisement is targeted to young men who are not looking for a relationship, but rather a “good time” with as many attractive women as possible. Camels are shown here to be part of the inebriation process, and are placed in the same category as alcohol and sex.
Keywords:
alcohol, bar, club, Female, nightclub, Relaxing, sex appeal, woman, young adult
