Theme:
Reassuring Brand Names
Collection:
True
Published:
1973
Brand:
True
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
U.S. Government tests show True lowest in both tar and nicotine of the 20 best-selling brands. Think about it.
Comments:
The blue packaging of the "True" cigarettes and the slightly blue background gives a sense of security and authority to the ad, while the white is used to parallel the claim that "True" cigarettes are the cleanest (having the lowest tar levels) cigarettes. The ad asks the viewer to "think about it" while positioning the box and raising the cigarettes in a manner that suggests being offered a cigarette. This implies that you should smoke the cigarette now, and think about the validity of their claims and the consequences of smoking later.
Keywords:
Filter, Health, Tar
