Theme:
Light, Super & Ultra Light
Collection:
Super Light
Published:
2000
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Philip Morris adopted the "Super Light" designation for its Philip Morris brand in European countries in the late 1980s. The ads for these cigarettes made use of images depicting satellites in outer space, each made of Super Light cigarettes. These images implied that the cigarettes were so light that they could float in space and so futuristic that they were out of this hemisphere – clearly meant to construe health benefits.
Keywords:
Light, Space, Super, Tar
