Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1979
Brand:
Kent
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
As es como un cigarrillo suave debe saber (this is how a smooth cigarette should be known)
Comments:
Translated from Spanish, the text reads, “The Golden Lights promise: Less nicotine and tar for more smoothness. Purest flavor, flavor that suits your tastes.” The handsome man in the photograph says, “This is how a smooth cigarette should taste.” The cigarettes are angled toward the word “LIGHTS,” to emphasize the type of cigarette, and the golden background shade fades to a lighter shade in the corner, as if sunlight was streaming in. The use of a navy blue font, rather than black, not only mirrors the blue on the box, but also works toward avoiding associations with the blackness of tar.
Keywords:
Filter, Health, Light, Spanish, Tar
