Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1988
Brand:
Marlboro
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Made especially for menthol smokers by Marlboro.
Comments:
Associated with the rugged manliness of the Marlboro Man, the wild mustangs in this advertisement appeal to men who might be concerned about a light, low-tar option seeming less masculine. The message Philip Morris portrays is that the classic “Marlboro Man” is alive and well. The strength, power, and vitality of the mustangs strengthens this association.
Keywords:
Health, Light, Menthol, Tar
