Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1981
Brand:
Marlboro
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement exudes rugged manliness, even though the cigarette is a light, low-tar option. The message Philip Morris portrays is that the classic “Marlboro Man” is alive and well. From the wind-swept horse’s mane to the fully costumed cowboy, the image depicts a strong, individualized man who is tough, athletic and capable. The snowy forest scene associates the light cigarette with freshness and purity.
Keywords:
Cowboy, Health, Light, Male, Tar
