Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1992
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Part of a campaign that features couples relaxing together in open blue expanses, this advertisement exudes relaxation and romance. The couple stand together at the base of a palm tree, and the woman beckons the man up the trunk with her cigarette. The palm tree stands perfectly erect, leading the eye to the box of parliaments while also providing a subliminal sexual message. Additionally, the blue and white natural background, in combination with the island landscape, mimics the pattern on the cigarette box and speaks to the fresh and natural qualities of a light cigarette.
Keywords:
Female, Health, Light, Male, Tar
