Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Tareyton
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Your present filter is only doing half the job, because it doesn't have Tareyton's activated charcoal filtration.
Comments:
The purity of this light, filtered cigarette is underscored by the bold, white text, and the crisp, white Tareyton lights packaging. His white eye -- as opposed to a black eye -- further symbolizes the lack of black tar in these light cigarettes. The word “light” is outlined in yellow, as if it is glowing from within, and draws upon the colors from the box.Tareyton claims that its “activated charcoal filtration” is more effective than other filter systems, which are “only doing half the job.”
Keywords:
Female, Health, Light, Male, Tar
