Your present filter is only doing half the job, because it doesn't have Tareyton's activated charcoal filtration
This advertisement references others in the “Us Tareyton Smokers Would Rather Light Than Fight!” campaign with a small image of a couple smoking Tareyton lights and sporting white eyes (as opposed to black eyes), but focuses mainly on the message that the Tareyton filter is the best of all major cigarette brands. Six brands of cigarettes from three competing tobacco companies (Lorrilard, Philip Morris, and R.J. Reynolds) are featured as having inferior filters. The bold yellow, white, and black colors of the ad mirror the colors on the Tareyton lights box and also provide a clear, eye-catching message.
Filter, Health, Light, Male, Tar
