Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Du Maurier
Manufacturer:
Columbia Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Appealing to the upper-class young demographic, this advertisement shows two couples spending a relaxing day together on a docked boat. Though the cigarettes held by the young people in the photo are very tiny and unobtrusive, the boat itself features the inverted color scheme of the cigarette box, highlighting the connection between du Maurier lights and fun, relaxation, and sophistication.
Keywords:
Female, Health, Light, Male, Tar
