Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1979
Brand:
Benson & Hedges
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
These packs of Benson & Hedges Lights are visually repeated by the couple in the snapshot. With the woman on the left wearing yellow, and the man on the right wearing green, their outfits emphasize the similarity. Nestled in the white snow with three innocent husky puppies, the couple evokes lightness and cleanliness, indicative of the desired representation of light cigarettes.
Keywords:
Female, Health, Light, Male, Menthol, Tar
