Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1978
Brand:
Lark
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
It's Lark Light time: that first new car. Pride. Ownership. The open road. Feeling shared. A light time and a Lark.
Comments:
Life’s milestones are accompanied by Lark cigarettes in these series of advertisements. Mother and daughter, father and son bond around a new car outside of their family home. Every family member smoking a Lark is also touching the new car. Lark is represented as a new opportunity to create lasting memories. The abundance of white in the photograph, from the car in the foreground to the house in the background, emphasizes the lightness of the cigarette.
Keywords:
Female, Filter, Health, Light, Male, Tar
