Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Virginia Slims
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This bold and powerful woman is a show-stopper, and her presence in the advertisement capitalizes on a woman’s desire to be simultaneously strong and sexy. Her red, geometric, full-length dress is strong and eye-catching. When placed next to the woman, the Virginia Slims Lights adopt a similar bold connotation, combatting the concept that lights lack flavor and impact.
Keywords:
Fashion, Female, Health, Light, Tar, Thin, Weight
