Notice how many professional men and women- lawyers, doctors, statesmen, etc., smoke Luckies. See how many leading artists of radio, stage, screen and opera prefer them. Naturally the voices of these artists are all-important to them. That's why they want a light smoke. You can have this throat protection, too. The protection of a light smoke free of certain harsh irritants expelled by the exclusive Toasting process.
The celebrity endorsement from Leslie Howard focuses on the benefits provided by the light cigarettes for an actor in protecting his voice, and the text goes on to explain that the buyer should seek this throat protection as well. Light cigarettes are advertised here as as protecting “against irritation” and “against cough.”
Leslie Howard, Male, Movie, Singer, Star, Throat
