Not a Cough in a Carload – img3017

For your Throat

Not a Cough in a Carload

1929

Old Gold

P. Lorillard

Advertisement

Cigarette

This advertisement claims that 24 of 43 “student fliers” preferred Old Golds after conducting a blind taste test for themselves. In this “concealed name” cigarette test, each of the four leading brands has a “mask” wrapped over its brand name on the cigarette paper, so the smoker cannot see which brand is which. The telegrams requesting the masks and reporting the end results are provided in this advertisement to legitimize the claim.

Cough, Health, Throat