This was to be a taste-test but I knew every doctor would instinctively rate the four cigarettes on their smoothness and throat comfort as well as their flavor.
This advertisement for Old Golds hawks its wares as “best for your throat” according to otolaryngologists. Made more attractive and believable by including Robert Ripley (1890-1949), creator of “Ripley’s Believe it or Not,” the ad cites a taste test given to “a group of throat specialists.” There is no indication of how large this group is, but from the photograph, the sampling appears small. A nearly identical Ripley’s ad was issued under the title “Dentists vote Old Gold first for throat-ease.” Mr. Ripley passed away from heart failure at the age of 59.
Cough, Health, Throat