This advertisement claims that tea tasters prefers Old Golds to the other leading cigarette brands. Robert Ripley (1890-1949), creator of “Ripley’s Believe it or Not,” presents the information, which is supposed to give the results authority. In this “concealed name” cigarette test, each of the four leading brands has a “mask” wrapped over its brand name on the cigarette paper, so the smoker cannot see which brand is which. The actual results of this test are not printed, though a photograph showing “testers in action” is shown. Coffee tasters were also tested in a similar ad. In both cases, their opinions on taste are meant to be convincing. Mr. Ripley passed away from heart failure at the age of 59.
Cough, Health, Throat