This advertisement claims that Broadway prefers Old Golds to the other leading cigarette brands. It presents the information in the style of a newspaper article, and was likely printed in newspapers, making the information seem both timely and newsworthy. In this “concealed name” cigarette test, each of the four leading brands has a “mask” wrapped over its brand name on the cigarette paper, so the smoker cannot see which brand is which. The public accountants hired by Old Gold print the results gathered from among 2,003 people found at 1741 Broadway in New York. Though it seems at first glance as if it is the Broadway stars and celebrities who choose Old Gold, it is actually the general public who were found in that area. In earlier ads, Old Gold would blindfold participants, including celebrities like Babe Ruth, rather than mask the cigarette brand.
Cough, Health, Throat