He coughed the villain! And the love scene had to be taken all over again!
This Old Gold advertisement is laid out like a news article in which American leading actress Madge Bellamy (1899-1990) “explains the growing popularity of Old Golds in Hollywood.” She chocks it up to the “absolute ‘fade-out’ for throat scratch and smokers cough” that Old Gold provides. In the advertisement, Bellamy also mentions popular actor Adolphe Menjou (1890-1964) as an Old Gold fan as well. It was not until 1934 that Menjou’s photo and testimonial would appear in an Old Gold print ad. Bellamy had a successful acting career during the silent film era, but after her first talkie, “Mother Knows Best” (1928), advertised here, she had a falling out with Fox Studios. She acted in one more film for Fox, “Fugitives” (1929), before the dispute put her out of work for the next few years. Bellamy passed away from heart failure at the age of 90.
Cough, Health, Throat