Change to Old Golds and cease those rasping roars. Ease your throat with honey-smooth, heart-leaf tobacco and part forever with those grunts and growls. Speech is silver, silence is golden and Old Gold speech is e'en more golden there's not a bark in a billion!
This ad encourages smokers to switch to Old Golds to ease throat irritation. The engraving in this ad was done by John Held, Jr., (1889-1958) well-known for his flapper era artwork which graced mainstream magazines of the period. He was also known for his woodcut cartoons, like the one included in this Old Gold ad, which embraced a 19th century style. On May 6, 1930, Held guest starred on the Old Gold Paul Whiteman hour alongside Broadway star Irene Dunne after he engraved this and other ads in a series of Old Gold ads. Held passed away from throat cancer at the age of 69. The engraving itself depicts a beautiful woman riding the horse-car Belt Line on 5th Avenue in New York. The line, intended to relieve traffic congestion, was introduced between Fifty-seventh and Thirty-fourth streets in 1920, and deemed 5th Avenue a one-way street going southbound and Park Avenue a one-way street going northbound. In the ad, the woman’s Irish driver, nicknamed “Horse-Car Hennessey” announces the stop to change cars for Canal Street in a “rasping roar.” Ingrid DesMoulins (her name is confounding – is she Swedish or French?) attributes his rough voice to his smoking habits, and suggests that the driver switch to Old Golds to “part forever with those grunts and growls.” At eighteen years old, this woman is providing men with advice on cigarettes.
Cough, Health, Throat