because O.Gs. are better! that's why better smokers everywhere are getting 'jerry' to this new cigarette joy.
This dapper older gentleman knows the finer things in life. And he is well-educated, as his pince-nez (only worn by the elderly at the time) and literature demonstrate. The ad attempts to convince consumers that if this gentleman likes Old Gold, then it must be good.
Cough, Health, Throat