Besides the fact that a cough, when the camera is clicking, would spoil the scene and cause expensive re-takes; besides the fact that it just isn't done on a movie set, there are times when coughing would just about mean 'curtain for me.
British-born silent film star and three-time Academy Award winner Charlie Chaplin (1889-1977) endorses Old Golds in this ad. He explains that he cannot be coughing while acting, even though his films are silent, as a cough “would spoil the scene.” He claims that Old Gold cigarettes “don’t bring on that throat tickle and irritation that causes coughing.” This ad also provides publicity to his newest film, “The Circus” (1928) as well as to United Artists Production, a film distribution company which he himself co-founded with Mary Pickford, Douglas Fairbanks, and D.W. Griffith in 1919. By the late 1960s, Chaplin began to experience health problems. He was unable to communicate and was forced to use a wheel chair. He passed away in his sleep in 1977.
Cough, Health, Throat
