You can't improve on Nature!
This advertisement is all about portraying Old Gold as a healthy cigarette brand. It takes the “all-natural” tack that we see so commonly in today’s advertising when it exclaims, “You can’t improve on nature!” The phrase is driven home by the photograph below – an image of a woman out in a field of daisies, walking her two dogs and breathing in the fresh air. The copy text makes no direct reference to the image, choosing instead to add “scientific tests” to the advertisement: “A famous testing laboratory made 75 impartial cool tests of the four leading cigarette brands. And Old Gold was shown definitely cooler,” the text explains.
Cough, Health, Throat