Apple honey helps guard O.Gs from cigarette dryness.
A fashionable woman is walking by a U.S. Army officer when her suitcase comes unlatched. The officer bends down to help the woman regain her belongings, only to find himself faced with lingerie. As he delicately picks up a pair of knickers, he offers the woman an Old Gold to stave off her irritation. An amusing scene, to say the least! As if depicting a serviceman in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. This ad was illustrated by Clark Agnew (1905-1959) who began his career in print assignments, and then progressed to television advertising; he created the dancing female Old Gold packs with beautiful legs for television and co-authored the book Television Advertising (1958). He sometimes signed his work “Ian Mansfield.”
Female, Flavored, Fresh, Irritation, Male, Military, Throat
