Apple honey helps guard O.Gs from cigarette dryness.
This U.S. Army officer offers an Old Gold to a fashionable young woman who has suffered mightily at the paws of his canine companion. The officer’s poodle left paw prints all over the woman’s skirt, causing her to drop her expensive handbag in surprise. As if depicting a serviceman in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. The ad was illustrated by Dorothy Monet (1919-2010), one of a small handful of female advertisement illustrators of the time.
Female, Flavored, Fresh, Irritation, Male, Military, Throat