Apple honey helps guard O.Gs from cigarette dryness.
What brings this seamen to the dude ranch is not clear, but his inability to ride horses is proof that he still has his sea legs. A seasoned cowgirl offers the U.S. Naval Petty Officer First Class an Old Gold as he sits on the ground near his saddle. The mustang runs off freely in the distance. As if depicting a serviceman in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. This ad was illustrated by Clark Agnew (1905-1959) who began his career in print assignments, and then progressed to television advertising; he created the dancing female Old Gold packs with beautiful legs for television and co-authored the book Television Advertising (1958). He sometimes signed his work “Ian Mansfield.”
Female, Flavored, Fresh, Irritation, Male, Military, Throat
