Apple honey helps guard O.Gs from cigarette dryness.
This Naval officer has come home to a frisky feline and a rowdy dog. His female companion soothes his irritation by offering him an Old Gold. As if depicting a serviceman in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. This ad was illustrated by Clark Agnew (1905-1959) who began his career in print assignments, and then progressed to television advertising; he created the dancing female Old Gold packs with beautiful legs for television and co-authored the book Television Advertising (1958). He sometimes signed his work “Ian Mansfield.”
Female, Flavored, Fresh, Irritation, Male, Military, Throat
