Apple honey helps guard O.Gs from cigarette dryness.
The weather has gotten the best of this beautiful young woman; not only has her umbrella turned inside-out, but her hat is threatening to fly away and her skirt is flapping dangerously in the wind. A kind officer capitalizes on her precarious situation and offers her an Old Gold to presumably calm her irritation. P. Lorillard does not miss an opportunity to inject patriotism into their ad – they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike.
Female, Flavored, Fresh, Irritation, Male, Military, Throat