Apple honey helps guard O.Gs from cigarette dryness.
These two ladies are not pleased to be wearing the same hat. Luckily, one of the ladies has an Army Air Force officer at her side (identified by his hat and dress uniform jacket), and he offers her an Old Gold to ease her irritation. As if depicting a soldier in their ads was not enough patriotism for the brand, they pledge “to supply the armed forces first” and to then “distribute the remaining civilian supply fairly.” Many of the rations issued to servicemen by the U.S. Army Quartermaster Corps during WWII included cigarettes in the ration; the most popular ration for space-saving purposes was the K-ration, which included a miniature pack of 4 cigarettes from a number of leading cigarette brands holding contracts with the government including Old Gold, Camel, Chesterfield and Lucky Strike. The ad was illustrated by Dorothy Monet (1919-2010), one of a small handful of female advertisement illustrators of the time.
Female, Flavored, Fresh, Irritation, Male, Military, Throat