When 113,597 doctors from coast to coast- in every field of medicine- were asked by three independent research organizations to name the cigarette they smoked, more doctors named camels than any other brand.
This ad combines the “T-Zone” campaign with the “More Doctors Smoke Camels” and “Experience is the Best Teacher” campaigns. With all of these techniques, the ad attempts to simultaneously provide the consumer with a sense of independence and autonomy – a common tactic in cigarette advertising, even today – while also providing reassurance and recommendation from doctors and celebrities. Here, water skiing champion Nance Stilley (1928-2010) endorses Camels, and the T-Zone “T” is placed over her mouth and throat. Stilley had graced the cover of LIFE magazine a year earlier in the magazine’s February 17, 1947 issue. After she was crowned the Florida Citrus Queen and was first runner up in the Miss Florida pageant in 1947, she signed with the John Roberts Powers modeling agency. Stilley passed away from cancer in 2010.
Doctor, Female, Irritation, Male, Mild, Throat
