Yes, the T-Zone is your own critical laboratory for any cigarette. That's where you learn by actual smoking experience the particular cigarette that suits you best. For your taste and your throat are individual to you. Only your taste and throat can decide which cigarette tastes best for you and how it affects your throat.
While this ad insists that “only your taste and throat can decide which cigarette tastes best to you… and how it affects your throat,” the ad also takes it upon itself to tell you the opinions of many others, ranging from “many, many millions of smokers” to prominent medical doctors. In this way, the ad simultaneously provides the consumer with a sense of independence and autonomy – a common tactic in cigarette advertising, even today – while also providing reassurance and recommendation from authority figures. The overall message is a false health claim insisting that Camels are easy on the throat, or “mild,” a code word indicating a more healthful cigarette.
Doctor, Female, Irritation, Throat
