Guard Against throat-Scratch.
In the foreground of this ad, a beautiful young woman accepts a Pall Mall from a man whose body remains out of frame. In the background, another man offers a different woman a Pall Mall. Clearly, the ad is presenting Pall Mall as a cigarette that helps a man with the ladies. The ad claims that Pall Malls “filter the smoke on the way to your throat” and “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat