Guard Against throat-Scratch.
The young captain in the foreground of this advertisement smokes a Pall Mall with a grin. In an approach to target a widespread consumer audience, the man in the foreground isn’t the only person sporting the brand; there are countless men in the background offering Pall Malls to various women on board. The ad claims that Pall Malls “filter the smoke on the way to your throat” and “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Male, Mild, Throat