Guard Against throat-Scratch.
The dapper young man in the forefront of this advertisement smokes a Pall Mall with a grin. In an approach to target a widespread consumer audience, the man in the foreground isn’t the only person sporting the brand; there are countless men in the background offering Pall Malls to various women at a ball. The ad claims that Pall Malls “filter the smoke on the way to your throat” and “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Male, Mild, Throat