Guard Against throat-Scratch.
The glamorous young woman in the forefront of this advertisement smokes a Pall Mall with a smile. In an approach to target a widespread consumer audience, the woman in the foreground isn’t the only person sporting the brand; there are countless men in the background offering Pall Malls to various women as a cruise ship docks. The ad claims that Pall Malls “filter the smoke on the way to your throat” and “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat