Theme:
For your Throat
Collection:
Throat Scratch
Published:
1953
Brand:
Pall Mall
Manufacturer:
American Cigarette & Cigar Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Guard Against throat-Scratch.
Comments:
The dapper young man in the forefront of this advertisement offers you a Pall Mall from the baseball stands. In an approach to target a widespread consumer audience, the man in the foreground, who offers you a Pall Mall, isn’t the only person sporting the brand; there are countless men in the background offering Pall Malls to various women. The ad claims that Pall Malls “filter the smoke on the way to your throat” and “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Keywords:
Male, Mild, Throat
