Guard Against Throat-Scratch.
In the foreground of this advertisement, a woman accepts a Pall Mall from a man’s offering, only their hands and the pack visible. In the background, there are countless men and women enjoying themselves at a party. The men, dressed in suits, offer Pall Malls to women in sundresses and hats. The ad claims that Pall Malls “guard against throat-scratch,” indicating that they are healthier than the leading brand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat