Guard Against Throat-Scratch.
This beautiful young woman looks glamorous and affluent. The ad claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke. The length of the cigarette she smokes is accentuated, looking ridiculous in her hand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat