Theme:
For your Throat
Collection:
Throat Scratch
Published:
1953
Brand:
Pall Mall
Manufacturer:
American Cigarette & Cigar Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Pall Mall's greater length of fine tobacco travels the smoke further on the way to your throat- filters the smoke and makes it mild.
Comments:
In the background of this advertisement, a young man offers a Pall Mall to a young lady at a bowling alley; in the foreground, a dapper gentleman offers a Pall Mall to you. The ad claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Keywords:
Female, Male, Mild, Throat
