Pall Mall's greater length of fine tobacco travels the smoke further on the way to your throat- filters the smoke and makes it mild.
In the background of this advertisement, a young man offers a Pall Mall to a young lady at a bowling alley; in the foreground, a dapper gentleman offers a Pall Mall to you. The ad claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Female, Male, Mild, Throat