Filters the smoke and makes it mild.
This dapper gentleman wearing a drawn-in suit appears young and affluent. The ad claims that Pall Malls “guard against throat-scratch” because the length of the cigarette acts as a filter for the smoke. The length of the cigarette he smokes is accentuated, looking ridiculous in his hand. This advertisement is a direct response to the worries of the general public concerning the health risks related to smoking cigarettes.
Male, Mild, Throat