First, in laboratory research, Philip Morris were proved definitely and measurably less irritation.
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, calls for Philip Morris beneath text that presents false health claims. According to the ad, “distinguished doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions. Most ludicrous of all is the conflation of less irritation meaning the cigarettes are “therefore safer to smoke,” when there is no such thing as a “safe” cigarette. The ad also claims it makes “no claim of curative effects,” whereas it certainly claims that smokers who switched to Philip Morris experienced completely “cleared up or definitely improved” nose and throat irritation.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
