Here's something vital- long known to eminent medical authorities: 4 other leading brands of cigarettes were found to average 235% more irritant than the strikingly contrasted Philip Morris- and further, the irritation was found to last more than five times as long!
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, “calls” for Philip Morris in front of a crowd of adoring fans. The ad insists that all smokers inhale, but the inhalation is no cause for alarm if you smoke Philip Morris cigarettes, as they provide “smoking pleasure unmarred by throat irritation.” The false health claims abound: According to the ad, “eminent medical authorities” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions. The text goes as far as to claim that you can enjoy Philip Morris “without smoking penalties.”
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
