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Johnny Calls for Philip Morris – img2748

April 11, 2021 by sutobacco

Johnny Calls for Philip Morris – img2748
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Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1942
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

All smokers inhale- sometimes. But it needn't bother your throat. You know why? Here's the answer- facts reported by eminent doctors who compared the leading popular cigarette.

Comments:

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, “calls” for Philip Morris below large text that assures smokers, “NO WORRY ABOUT THROAT IRRITATION – EVEN WHEN YOU INAHLE!” The ad insists that all smokers inhale, but the inhalation is no cause for alarm if you smoke Philip Morris cigarettes, as they provide “proved protection” against irritation. The false health claims abound: According to the ad, “eminent doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions.

Keywords:

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat

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