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Johnny Calls for Philip Morris – img2746

April 11, 2021 by sutobacco

Johnny Calls for Philip Morris – img2746
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Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1943
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

An ounce of prevention is worth a pound of cure!

Comments:

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, is shown “calling” for Philip Morris in three different poses. The slogan, “An ounce of prevention is worth a pound of cure,” Philip Morris presents its brand as the healthiest cigarette option. The false health claims abound: According to the ad, the brand is “scientifically proved far less irritating to the smoker’s nose and throat” than other leading brands. With statements like the previous, it is shocking to read Philip Morris’ assertion that “no curative power is claimed.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.

Keywords:

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat

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