An ounce of prevention is worth a pound of cure!
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, is shown “calling” for Philip Morris in three different poses. The slogan, “An ounce of prevention is worth a pound of cure,” Philip Morris presents its brand as the healthiest cigarette option. The false health claims abound: According to the ad, the brand is “scientifically proved far less irritating to the smoker’s nose and throat” than other leading brands. With statements like the previous, it is shocking to read Philip Morris’ assertion that “no curative power is claimed.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
