When smokers changed to Philip Morris, every case of irritation of nose or throat- due to smoking- either cleared up completely, or definitely improved!
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, grins proudly below text which reassures a worried public. The false health claims abound: According to the ad, “distinguished doctors” agree that switching cigarette brands to Philip Morris “clears up completely” or “definitely improves” all cases of nose and throat irritation. These observations are referred to as “facts” that have been “reported in medical journals.” The ad is masquerading as honest, while it is actually manipulative, capitalizing on the public’s worries over smoking-related health conditions.
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat